ISN'T IT OBVIOUS?

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CONCEPTUAL LINKS:

Change from Outside the System

Exposure

 

THE STORY:

Stuck?

 

Stuck?

Get Unstuck - By Yourself

 

Change - From Outside the System

 

Exposure

 

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Evidence they're caught in the system.  One retailer - one mini-warehouse.  Ten retailers - ten mini-warehouses.  not only is the move hard, it's impossible - physically!  Too much space.  Too much cost for additional fork-lifts.  Suddenly it's gone from "This is great!" to "This is impossible"! 

Help from outside the system doesn't have to mean "Bring in outsiders".  It can also mean "Let's look outside".  Surely someone has the same problem as us - what are they doing?